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Friday, April 15 2011
"Too much information, and so much of it lost. An unindexed Internet site is the same in limbo as a misshelved library book. This is why the successful and powerful business enterprises of the information economy are built on filtering and searching. Even Wikipedia is a combination of the two: powerful searching, mainly driven by Google, and a vast, collaborative filter, driving to gather the true facts and screen out the false ones. Searching and filtering are all that stand between this world and the Library of Babel."

- James Gleick, The Information: A History, a Theory, a Flood

James Gleick is a Pulitzer Prize winning Harvard graduate who has been at the forefront of internet theory and marketing since it was invented. Many often attribute the invention of internet services to Gleick.

What James Gleick is saying in regards to your website is that if your site is meant to drive business to you or provide a service to others, yet it is not easily found, then it is no better than a misplaced book in a library. However, if your website is indexed on search engines and optimized in a way that generated accessibility and traffic to it, the potential for your business is limitless. The only thing keeping you from the exact market you're trying to reach is the ability to be found. Once you conquer that, you've crested the mountain.

If you are interested in taking James Gleick's advice and having your website indexed and optimized, please feel free to contact our Search Engine Optimization Specialist, Travis Wright, at (678) 430-8668 or
Posted by: The Guru AT 01:05 pm   |  Permalink   |  Email
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